Dubai Public Parks

The branding and wayfinding project for Dubai Public Parks, undertaken for a client of Tango Media Innovation in Dubai, successfully addressed a significant challenge. Although the parks were beautiful and offered extensive recreational opportunities, they were previously overshadowed by more prominent city attractions. The new branding and wayfinding strategies were pivotal in elevating their profile and establishing them as leading destinations for fun and wellbeing.

The revitalized visual identity transformed the parks into a vibrant and cohesive brand, effectively capturing their dynamic atmosphere and commitment to promoting a healthy lifestyle. The fresh design utilized bold colors and engaging graphics, making the parks stand out in a crowded urban landscape and drawing greater attention from both residents and visitors.

The intuitive wayfinding system further enhanced the parks’ appeal by simplifying navigation and highlighting key areas such as play zones, fitness facilities, and relaxation spots. This system not only improved the visitor experience but also increased accessibility and safety throughout the parks.

The impact of the branding was profound. By clearly defining and elevating the parks’ identity, they quickly became some of the most visited destinations in Dubai. The project significantly enhanced the parks’ visibility, making them a premier choice for those seeking recreation and relaxation.