Emirates Yacht Club

The Emirates Yacht Club, a distinguished client of Tango Media Innovation, sought to elevate its brand experience to embody modern luxury with a touch of cultural heritage. Our mission was to create an exclusive, sophisticated brand identity that resonates deeply with its elite clientele.

The project commenced with a thorough research phase, where we conducted in-depth interviews with club members and employed observational methods to capture their preferences and lifestyle nuances. This was complemented by comprehensive brand and stakeholder analysis, along with primary and secondary research to fully understand the club’s unique environment.

In the second phase, we focused on crafting a complete brand experience, integrating both physical and digital touch points. Our design strategy centred on creating an immersive experience that engages all five senses, tailored to one of three lifestyle themes: Executive, Wellness, or Arabian Chic. This ensured that every interaction with the brand felt personalized and luxurious.

We developed a detailed visual standard guideline for the EY Club, which included a distinctive color palette of Black, Pearl, and Gold. These primary colors reflect the club’s commitment to elegance and understated luxury, while secondary colors were introduced to add warmth and versatility. The guidelines also encompassed luxury materials and their application across various platforms.

Our research highlighted the necessity of aligning the brand experience with the lifestyles and expectations of its members. This led to the implementation of a comprehensive strategy that includes staff training, ambiance design, and effective brand communication.

The final result is a refined and immersive brand experience that authentically caters to each guest’s unique needs, reinforcing the Emirates Yacht Club’s position as a premier destination for unparalleled luxury and excellence.