The branding exercise for Kyros, a digital recovery platform, was instrumental in its success. By positioning Kyros as a crucial link between individuals with Substance Use Disorder (SUD). This elevated identity significantly expanded Kyros' reach and effectiveness in supporting long-term recovery and attracted key partnerships.
Project Goals
Compassionate
Kyros aimed to create a compassionate and human-centered brand, improving access to recovery services and reducing stigma around recovery.
Accessible
The goal was to develop a brand that makes recovery services more accessible, ensuring no shame is associated with seeking help.
Empowerment
Kyros sought to empower individuals to reclaim their lives, promoting self-empowerment and resilience through its brand narrative.
Challenges
Kyros faced challenges in bridging the gap between technology and human-centered care—ensuring seamless integration of services—and creating a user-friendly experience for both providers and recipients of care.
Research
Through extensive research—including user interviews and stakeholder feedback—we identified key issues in the recovery management process. Our findings emphasised the need for an emotional and behavioural approach to simplify access and motivate recovery—facilitating effective communication between users and providers.
Strategy Approach
Our strategy centered on developing a brand that resonates emotionally with users—while ensuring functional excellence. We focused on creating a cohesive, human-centric brand identity that aligns with Kyros’s mission to provide compassionate care and support.
Design Phases
Branding and Identity
We crafted a distinctive brand identity reflecting Kyros’s commitment to recovery—this included a meaningful logo, a calming color palette, and approachable typography to build trust and comfort.
Experience Design
We designed digital and offline experiences to be intuitive and supportive—ensuring users could easily navigate all touchpoints. The brand design significantly influenced Kyros’s digital presence and communication.
Style Guide and Design System
A comprehensive style guide was established to maintain consistency across digital and offline touchpoints—the responsive UI design ensures accessibility and usability across various devices, enhancing the overall user and brand experience.
Outcome and Reflection
The Kapnative platform successfully met its goals, with user satisfaction rates exceeding 85% post-launch. The intuitive design led to a 40% reduction in user onboarding time, and the consistent design system improved development efficiency by 30%. This project highlighted the importance of in-depth user research and a collaborative design process in creating a scalable and user-friendly product.
The platform continues to evolve based on user feedback, reflecting our commitment to iterative improvement and user-centric design. Key metrics such as an 85% user satisfaction rate, 40% faster user onboarding, and 30% improved development efficiency underscore the success of this approach.
+72%
Increased User Engagement: Raised active users across three states.
+60%
Improved Access to Services: Increased successful referrals.
+90%
Positive Customer Feedback: High satisfaction rate among users and providers.