Sphere Capital

The goal of creating Sphere Capital’s branding and fintech product design was to cultivate a positive client attitude towards investment banking and financial institutions. The emphasis was on popularizing the product and its services by building a brand that resonates with trust and innovation.

The process began with extensive research to understand client perceptions and market trends. Surveys and interviews were conducted with existing and potential clients to identify key attributes they value in an investment partner. The insights revealed that trust and innovative solutions were paramount.

With these insights, we developed the brand statement “trusted investment solution.” This bold declaration was crafted to capture the essence of Sphere Capital’s commitment to trust and innovation, which has been a cornerstone of the company’s ethos over the years. It also represents a direct promise to clients that Sphere Capital is dedicated to helping them achieve their financial ambitions.

The UX and UI design process focused on creating a seamless and engaging user experience. We designed an intuitive interface that allows clients to easily navigate through services, access real-time investment information, and make informed decisions. The user interface was crafted to be visually appealing, with a clean design that reflects the brand’s professional and trustworthy image.

The new branding and product design were implemented across all touch-points, including the website, mobile app, and marketing materials. This ensured a consistent and cohesive brand experience for all users. Detailed brand guidelines were established to maintain uniformity in messaging and visuals.

The branding and fintech product design for Sphere Capital, completed for a client of Tango Media Innovation in Dubai, successfully fostered a positive client attitude towards the company. By highlighting trust and innovation, the new brand statement, “trusted investment solution,” encapsulates Sphere Capital’s dedication to helping clients succeed and seize unique financial opportunities. This human-centred approach not only enhances client trust but also solidifies Sphere Capital’s position as a leading investment partner.